Ad of the Day involves YouTube and The Simpsons, in which Homer saves his small business Mr. Plow with YouTube ads. It is no surprise in this social media age that companies constantly look for creative ways to engage the market and target consumers across multiple platforms.
We’ve seen Pepsi-Cola® stretgically places product placement on the television series Empire on The Fox Broadcasting Company. How badly did you want that cold, crisp Pepsi-Cola® right now?
Homer’s cameo is crafted by Ad agency Camp + King. Lisa Simpson jumps on YouTube and signs up Homer’s failing small business for the TrueView advertising program.
Clearly it is working, because we are talking about now aren’t we?