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Holy Crap Breakfast Cereal – milking the hype?

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Holy Crap cereal originally appeared on the Dragon’s Den where their fame to fortunes began. Home to beautiful British Columbia and a short ferry ride away in Sechelt, Sunshine Coast, co-founders of HapiFoods Group Inc, Corin and Brian Mullins created artisan made cereals with organic ingredients (of which some are the oldest perfect foods known to humans)… made as a survival cereal.

Acclaimed to be beneficial to consumer’s health and increases energy levels, these bird seed like cereal aren’t cheap. Planet Organic sells them at $12.99 for 225 grams bag (8 full servivings) while Save-On Foods is slightly cheaper at $9.99. You can also order them online at http://holycrap.ca for $39.95 for 3 bags. Holy Crap!

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Holy Crap breakfast cereal is gluten free, lactose free, sugar free, salt free, wheat free, nut free, vegan, completely all natural; and high in fibre, iron, calcium, omega 3 and 6. So will something so everything-free going to taste good? Will I end up tasting cardboard, pulp chips and be left taste-buds free?

Key ingredients include chia (salvia hispanica) is a species in the mint flowering plant; an oil seed crop that was once more valuable than gold to the Aztecs in the 16th century before the Spanards came and burnt all the crops. Further the label also states organic hulled hemp hearts, organic buckwheat, organic cranberries, organic raisins, organic apple bits, and organic cinnamon. I get it! It’s all ORGANIC.




This organic treat is said to lower blood sugar, blood pressure and cholesterol. Soluble fibre, the seed blooms and goes through your system and reduces cholesterol. Sounds quite antioxidant!




Alternatively to the Holy Crap cereal, the Skinny B with 50% more chia is available.





Serving directions:
Mix 2 tbs with 4 tbs of almond, soy or hemp milk or milk
Sprinkle 1 tbs on yogurt, oatmeal or granola.
Stir, wait 3-4 minutes.

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My questions were before consuming this overly priced product were:
Will it taste good?
Will it satiate my hunger throughout the morning?
Will I lose weight?
Alternative ways to incorporate this into other meals other than breakfast?

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Holy crap smells very nutty and fruity. Before adding fluids to it tastes rather like bland and dry – crunchy seed like texture. I feel like a bird eating this.





After 5 mins soaking in milk… I don’t quite see the seeds expanding as other bloggers witnessed. However, it does look like it is starting to clump together. A closer look, there are tapioca like jelly substances forming around the seed.

I had to drizzle some honey to it. I simply can not eat this alone.




Finally, I ate at 7 am when will I be hungry by 10:30 am? Stay tuned…

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