The Corner, McDonald’s New Healthy Concept McCafe.
McDonald’s global sales have dropped 4% in the last thirteen months. It’s no surprise that people in America and the rest of the world are more health conscious to more healthy living. The problem with McDonalds is not only with the calorie count, but the fear Monsanto and GMO have affected everyone’s purchasing decisions.
As part of McDonald’s strategy of moving away from that negative image, they are investing $1 Billion towards a rebranding of a McCafe named The Corner. Gone is the clown Ronald McDonald. In are modern fixtures that tells their shoppers they have shed all the calories, GMO, and pink goo McNuggets.